Tourism is an important economic engine for the city of Omaha. When visitors come to town for a quick getaway, to attend a convention or to conduct business, they spend money in our community.
The money visitors spend at our restaurants, attractions, hotels, retail shops and other enterprises contributes to our local economy, providing jobs and income, tax revenue, community development and other important benefits we all enjoy.
In an average year, over 11 million people travel to Omaha for either an overnight stay or day visit.
Of those people visiting Omaha, 43 percent remain overnight and 57 percent come for the day.
In 2012, Omaha Ambassadors personally welcomed and assisted nearly 70,000 visitors representing all 50 states and more than 150 countries world-wide.
The majority (81 percent) of visitors to Omaha are leisure visitors, taking advantage of Omaha's top attractions, restaurants, shopping destinations and year-round special events such as the NCAA Men's College World Series.
The remaining visitors (19 percent) come to Omaha for a variety of business-related purposes such as for meetings, sales or convention attendance.
For the first time ever, visitor spending in Omaha surpassed $1 billion at the city's attractions, restaurants, shopping destinations, hotels, and other business establishments.
The average day visitor to Omaha spends approximately $90 in the city, while the average
overnight visitor spends approximately $138.