2021 Advertising RFP

Below please find examples of the Omaha CVB’s Leisure and Convention advertising campaigns.

Leisure Campaign: 52 Weekends / Take Back the Weekend

• Objective: Increase awareness and interest in visiting Omaha by positioning the city as the Midwest destination for memorable weekends
• Primary Target Audience: Families, couples, and friends in the Kansas City, Des Moines, Sioux Falls, and Minneapolis markets.
• Platforms: television, radio, outdoor, digital and print
• CTA: Go to VisitOmaha.com to plan a weekend getaway
• TV Ads: https://youtube.com/playlist?list=PL72dMTCG0Uq1MZU4PsGsqOSILe-BkIYq7

Omaha Savings Pack

• Featured Webpage: www.visitomaha.com/savingspack
• Year-long incentive campaign promoted primarily in the summer and winter months
• Radio endorsement ads, eBlasts and social media posts
• CTA: Exclusive discounts to top Omaha attractions instantly delivered to your phone.

Craft Brew

• Featured Webpage: www.visitomaha.com/pennypack
• Year-long incentive campaign promoted primarily in the spring, fall, and winter months.
• Digital and radio endorsement ads, eBlasts and social media posts
• CTA: Request the free Omaha Craft Brew Penny Pack and enjoy BOGO for a penny craft brew at 12 local breweries. at each participating brewery.
   

Now Serving Omaha

• Year-round digital and social media campaign to highlight Omaha restaurants and promote Omaha as a food destination.
• Featured Webpage: www.visitomaha.com/restaurants/now-serving-omaha/
• YouTube Channel: www.youtube.com/channel/UCWRemLbn2I2mJxK7sDZERCA
   

Bob

• Year-round digital and social media campaign to personify the Bob Kerrey Pedestrian Bridge and increase visitor interest and engagement with the VisitOmaha brand.
• Featured Webpage: www.visitomaha.com/bob
• YouTube Channel: www.youtube.com/channel/UCbgyuwL2udBst-GctzxFseg
   

Social Media Channels

www.facebook.com/visitomaha
www.twitter.com/visitomaha
www.instagram.com/visitomaha
www.pinterest.com/visitomaha
www.youtube.com/visitomaha

www.twitter.com/bobtbridge
www.instagram.com/bobtbridge

www.facebook.com/omaharestaurantweek
www.instagram.com/omaharestaurantweek
www.twitter.com/omaharestweek
 

Omaha Convention, Meetings and Sports Promotions

• Objective: Support the Omaha CVB meeting sales team in promoting Omaha’s attributes as a convention/meeting destination.
• Primary Target Audience: Meeting Planners and Association Executives
• Platforms: print, digital, tradeshows
• Featured Webpage: www.visitomaha.com/meetings
• Video Example: https://youtu.be/CgW6EHa9xSo
• CTA: Go to visitomaha.com/meetings to learn more about Omaha