2021 Advertising RFP

Below please find examples of the Omaha CVB’s Leisure and Convention advertising campaigns.

Leisure Campaign: 52 Weekends / Take Back the Weekend
  • Objective: Increase awareness and interest in visiting Omaha by positioning the city as the Midwest destination for memorable weekends
  • Primary Target Audience: Families, couples, and friends in the Kansas City, Des Moines, Sioux Falls, and Minneapolis markets.
  • Platforms: television, radio, outdoor, digital and print
  • CTA: Go to VisitOmaha.com to plan a weekend getaway
  • TV Ads: https://youtube.com/playlist?list=PL72dMTCG0Uq1MZU4PsGsqOSILe-BkIYq7
Omaha Savings Pack
  • Featured Webpage: www.visitomaha.com/savingspack
  • Year-long incentive campaign promoted primarily in the summer and winter months
  • Radio endorsement ads, eBlasts and social media posts
  • CTA: Exclusive discounts to top Omaha attractions instantly delivered to your phone.
Craft Brew
  • Featured Webpage: www.visitomaha.com/pennypack
  • Year-long incentive campaign promoted primarily in the spring, fall, and winter months.
  • Digital and radio endorsement ads, eBlasts and social media posts
  • CTA: Request the free Omaha Craft Brew Penny Pack and enjoy BOGO for a penny craft brew at 12 local breweries. at each participating brewery.
     
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Social Media Channels

www.facebook.com/visitomaha
www.twitter.com/visitomaha
www.instagram.com/visitomaha
www.pinterest.com/visitomaha
www.youtube.com/visitomaha

www.twitter.com/bobtbridge
www.instagram.com/bobtbridge

www.facebook.com/omaharestaurantweek
www.instagram.com/omaharestaurantweek
www.twitter.com/omaharestweek
 

Omaha Convention, Meetings and Sports Promotions
  • Objective: Support the Omaha CVB meeting sales team in promoting Omaha’s attributes as a convention/meeting destination.
  • Primary Target Audience: Meeting Planners and Association Executives
  • Platforms: print, digital, tradeshows
  • Featured Webpage: www.visitomaha.com/meetings
  • Video Example: https://youtu.be/CgW6EHa9xSo
  • CTA: Go to visitomaha.com/meetings to learn more about Omaha
     
 

 

Visitors Guide
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