What Omaha Tourism Looks Like

Tourism is an important economic engine for the city of Omaha. 

When visitors come to town for a quick getaway, to attend a convention or to conduct business, they spend money in our community. The money visitors spend at our restaurants, attractions, hotels, retail shops and other enterprises contributes to our local economy, providing jobs and income, tax revenue, community development and other important benefits we all enjoy. 

Learn what tourism looks like to other people in our community.


11.9 million

Each year Omaha hosts nearly 12 million visitors (a 4% increase from 2012). 5.2 million stayed overnight, while 6.7 million made a day of it.

Visitor Spending

$1.1 billion

With so much to see and do in Omaha, the total amount of visitor spending shouldn't surprise anyone. $742 million by overnight visitors and another $394 million by day visitors. All in all, this is an increase of 11% over 2012.

How the Visitor Dollar is Spent

Here is the breakdown: Food and beverage worth $284,000,000; retail worth $264,000,000; hotels worth $226,000,000; transportation worth $195,000,000; recreation worth $167,000,000

Here's how visitors spent their money at a glance. The positive economic impact of Omaha tourism can be felt throughout the city.

Tourism Jobs

16,700 jobs

From wait staff to small business owners to city services, tourism means jobs. In fact, Omaha tourism is our 9th largest private sector employer. One in seventeen jobs is supported by visitor spending.

Tourism and Local Residents

$682 in tax relief

Taxes generated by tourism spending helps save each Omaha household $682 in taxes each year. The tax revenues generated by tourism-related spending represents a primary source that helps fund city services including maintenance, upgrades and first responders.

Tourism Tax Revenue


Each year, tourists generates 250 million dollars of tax revenue. Here's the breakdown: $107 million in federal, $71.7 million in state, add $70.6 million in local taxes. In total, that's an 8% increase from 2012.

Source: Tourism Economics - An Oxford Economics Company

Visitor Guide
Request your FREE Visitors Guide and start planning your Omaha Weekend!

Check Room Rates