What Omaha Tourism Looks Like

Tourism is an important economic engine for the city of Omaha. 

When visitors come to town for a quick getaway, to attend a convention or to conduct business, they spend money in our community. The money visitors spend at our restaurants, attractions, hotels, retail shops and other enterprises contributes to our local economy, providing jobs and income, tax revenue, community development and other important benefits we all enjoy. 


13.1 Million people visit Omaha each year

Each year Omaha hosts 13.1 million visitors (a 6.5% increase from 2016). 5.7 million stayed overnight, while 7.4 million made a day of it.

Visitor Spending

1.3 Billion dollars are spent in Omaha per year

With so much to see and do in Omaha, the total amount of visitor spending shouldn't surprise anyone. $836 million by overnight visitors and another $471 million by day visitors. All in all, this is an increase of 8% over 2016.

How the Visitor Dollar is Spent

How the visitor dollar is spent

Here's how visitors spent their money at a glance. The positive economic impact of Omaha tourism can be felt throughout the city.

Tourism Jobs

17,826 Tourism Jobs

From wait staff to small business owners to city services, tourism means jobs. In fact, Omaha tourism is our 8th largest private sector employer. One in seventeen jobs is supported by visitor spending.

Tourism and Local Residents

Tourism and Local Residents Tax Relief

Taxes generated by tourism spending helps save each Omaha household $750 in taxes each year. The tax revenues generated by tourism-related spending represents a primary source that helps fund city services including maintenance, upgrades and first responders.

Tourism Tax Revenue

Tourism Tax Revenue

Each year, tourists generates 286 million dollars of tax revenue. Here's the breakdown: $122 million in federal, $83 million in state, add $81 million in local taxes.

Source: Tourism Economics - An Oxford Economics Company

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