What Omaha Tourism Looks Like

Tourism is an important economic engine for the city of Omaha. 

When visitors come to town for a quick getaway, to attend a convention or to conduct business, they spend money in our community. The money visitors spend at our restaurants, attractions, hotels, retail shops and other enterprises contributes to our local economy, providing jobs and income, tax revenue, community development and other important benefits we all enjoy. 


13.1 Million people visit Omaha each year

Each year Omaha hosts 13.1 million visitors (a 6% increase from 2016). 5.7 million stayed overnight, while 7.4 million made a day of it.

Visitor Spending

1.3 Billion dollars are spent in Omaha per year

With so much to see and do in Omaha, the total amount of visitor spending shouldn't surprise anyone. $836 million by overnight visitors and another $471 million by day visitors. All in all, this is an increase of 6.5% over 2016.

How the Visitor Dollar is Spent

How the visitor dollar is spent

Here's how visitors spent their money at a glance. The positive economic impact of Omaha tourism can be felt throughout the city.

Tourism Jobs

17,826 Tourism Jobs

From wait staff to small business owners to city services, tourism means jobs. In fact, tourism is the 9th largest employer in Omaha. One in seventeen jobs is supported by visitor spending.

Tourism and Local Residents

Tourism and Local Residents Tax Relief

Taxes generated by visitor spending save each Douglas County household $750 per year. Without tourism, your taxes would go up or the current level of government services would go down.

Tourism Tax Revenue

Tourism Tax Revenue

Each year, tourists generates 286 million dollars of tax revenue. Here's the breakdown: $122 million in federal, $83 million in state, add $81 million in local taxes.

Source: Tourism Economics - An Oxford Economics Company

Visitors Guide
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