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About Visit Omaha
Mission Statement:
To promote and develop metro Omaha as a dynamic destination to stimulate economic growth.
Our Vision:
Visit Omaha is recognized as the leading image and tourism marketing organization for the Omaha metropolitan area and as a major contributor to a thriving tourism economy that supports job creation and growth within the convention and tourism infrastructure.
Our Value Proposition:
We create sustainable demand for the destination through collaborative relationships, broad industry experience, and unprecedented product knowledge.
Key Objectives:
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Increase visitor-related economic impact for the Omaha metropolitan area
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Influence the long-term development of the destination and its brand
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Deliver a positive customer experience
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Collaborate and enhance relationships with local organizations and stakeholders
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Be recognized as an efficient, high-preforming organization
History:
Visit Omaha (a.k.a. Omaha Convention & Visitors Bureau) began operating on December 1, 1980 as the Douglas County Department of Conventions and Tourism. In 1997, the name was changed to the Greater Omaha Convention and Visitors Bureau (GOCVB), but was still operated by Douglas County. In 2002 during the development of the new city-owned convention center, the first Interlocal agreement between Douglas County and the City of Omaha was established to transfer control of the GOCVB to the city and to add the GOCVB’s executive director to the Mayor’s cabinet. The Interlocal agreement was renewed in 2007 and again in 2013 for a ten-year term, ensuring the department would remain a City entity through 2023. In 2016, the name was changed to Visit Omaha, Omaha’s Official Tourism Authority in an effort to simplify and better brand the department.
Visit Omaha continues its efforts in showcasing Omaha as a destination for leisure, convention, meeting, sport and motor coach visitors. The current team enthusiastically supports the economic growth and development of the entire Omaha metro area.
DMAP Certification:
Visit Omaha is certified through the Destination Marketing Accreditation Program (DMAP). The globally recognized DMAP accreditation ensures that Visit Omaha's policies, procedures and practices meet the highest standard in the industry.
